Many Car Dealerships use Radio advertising as a form of branding and to get the message out about upcoming sales etc
However it is important that you tie in your radio message with your website after all most radio ad slots are either 15 seconds or 30 seconds in that time you may not be able to fit all your message in that is why it is important to keep your website up to date with the latest sales events etc.
in the past I have had great success linking my radio ad to a website.
If you want advice on this please feel free to call me as I have gone through this process from start to finish including voicing ads.
Joel Anngow
Anngow Marketing Dunedin.