Content plays a key role

​Your dealership content plays a key role whether that is articles and promotional posts or the content in your vehicle listings.
A key is having the right website structure to ensure all your content vehicle listings included go up correctly onto the search engines.
If you don't have your website set up well then it doesn't really matter how much content you put up you will always be at a disadvantage.
Having your site self managed and with key sections to easily change and alter promotions is key to driving traffic to your dealer website.
Making sure your content converts is also just as important sometimes you may need to experiment and alter ongoing with your content to help make it better.
What is also very important is the volume of content you put up. The more targeted content the more traffic in the long run and ultimately the more sales.
It goes without saying there is no point in a you as a dealer putting up masses of content and paying for mass amount of advertising if your staff dont respond well to customer leads. 

This area is equally important to converting potential customers.
As a dealership you must be prepared to work to improve both customer service both offline and online. Doing so working alongside staff in a positive way can help improve long term customer retention.