What does it mean to have first mover advantage in automotive?
First mover can be defined as
In marketing strategy, first–mover advantage, or FMA, is the advantage gained by the initial (“first-moving”) significant occupant of a market segment. It may be also referred to as Technological Leadership.
When it comes to digital and automotive there is a real advantage to taking new ideas and incorporating them into your digital strategy. Even minor enhancements can bring great advantage.
1. You are seen by the customer as being innovative and understanding of how they wish to do business.
2. You get the benefits of the advantage in real world terms. Increased sales , larger profile
3. Competitors can be slow to react meaning you have time to put your advantage to good use. This is especially so if your advantage is more process driven.
Here at Anngow Marketing we have a range of new ideas to put you in a first mover advantage for automotive.
Contact Joel Anngow on 0272079032
Over recent years smart phone technology has experienced rapid development, allowing consumers to reap the benefits of what is essentially having a computer within reach at all times.
Instant information is a key component of mobile marketing. Past marketing techniques based on the notion that potential customers will need to seek out and engage in timely measures, when following up an advertisement no longer apply. To illustrate this, a television advertisement during the evening news would supply a company address and phone number. This may capture consumer interest, however does not enable their immediate intent to pursue the offer at hand. Waiting until the next day to phone or physically view the offer creates barriers that are likely to diminish the potential customer’s urgency and interest.
Another result of delayed follow up is the exposure your potential customer will have to your competitors advertisements, directed at the same target market segments. Minimizing the time frame between projecting your offer and completing the purchase is essential.
Transferring the same advertisement to a mobile application platform such as Facebook or simply redirecting the viewers of the television advertisement to the companies app, will capture potential customers during their peak interest and intent to consume.
The magnitude that instant interaction and information access have on the willingness to consume, is enforced by the low costs associated with set up and maintenance.
Projecting your companies brand and image online is a powerful tool. Being consistent across all platforms while maintaining interactive and instant content is crucial, as neglecting to update, respond and refresh the information may have an adverse effect when digitally promoting your companies image. Delegating mobile marketing maintenance duties is an essential component to successfully implement the strategy.
Considering options such as an online chat and encouragement of review, are all options to build brand appeal.
Automotive dealers need to know the importance of having a highly visible vehicle system on their website.
I don’t just mean visible to the naked eye but visible to the search engines. This means additional ways consumers can get onto your website.
If you don’t have visible vehicle listings that are individual pages that are correctly located inside your site what are the consequences? Consumers can’t easily share those pages to places likes of Facebook for example. Also, naturally there are a lot of other technical disadvantages that goes along with this.
For example, if you have 350 vehicles in stock but the vehicle listing system is designed in such a way that the individual pages are not visible to the search engines (the likes of google). That’s 350 potential entry points to your site that are not indexed and have no access to the search engines.
From a marketing point of view many dealerships are missing out big time in potential sales and return on investment performance.
Getting these basics right is crucial to the long-term performance of your site and overall turnover of stock.
This happen's often. We must be prepared to move with further advancements where we can.
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Your dealership content plays a key role whether that is articles and promotional posts or the content in your vehicle listings.
A key is having the right website structure to ensure all your content vehicle listings included go up correctly onto the search engines.
If you don't have your website set up well then it doesn't really matter how much content you put up you will always be at a disadvantage.
Having your site self managed and with key sections to easily change and alter promotions is key to driving traffic to your dealer website.
Making sure your content converts is also just as important sometimes you may need to experiment and alter ongoing with your content to help make it better.
What is also very important is the volume of content you put up. The more targeted content the more traffic in the long run and ultimately the more sales.
It goes without saying there is no point in a you as a dealer putting up masses of content and paying for mass amount of advertising if your staff dont respond well to customer leads.
This area is equally important to converting potential customers.
As a dealership you must be prepared to work to improve both customer service both offline and online. Doing so working alongside staff in a positive way can help improve long term customer retention.